Janina Ultra White 24K Gold Toothpaste is an ultra-fresh gel formula for a dazzling white smile. It contains the enzymatic whitening Bromaine Complex, a combination of natural enzymes (Bromelaine from Pineapple and Papain from Papaya) to safely whiten teeth without the use of harsh abrasives. The formula also includes Colloidal Gold, which consists of gold particles suspended in solution. Used twice daily, Janina Ultra White helps to prevent decay, control plaque and provide gum protection. This unique formula helps to create a beautiful white smile. For best results use twice daily and preferably for more than three minutes each time. When brushing is complete spit out excess, but for best results do not rinse mouth with water (this allows the formulation to work for even longer). To open before first use, remove cap and peel off seal from the tube. Replace cap before using.