Description
Guessing what customers want is expensive. Asking them is not. This workbook shows you simple, respectful ways to learn about the people you serve: short surveys, friendly interviews and careful reading of reviews and comments. Guidance pages explain how to ask good questions and avoid leading ones. Worksheets help you write down what you think you know, build a survey, run interviews, collect real phrases, spot themes and build an audience profile. It finishes with a page that turns findings into actions. For small businesses, makers, charities and freelancers who want to understand their audience better.
What you get
- Guidance on asking good questions
- Survey and interview builders
- Interview note pages
- Theme and profile worksheets
- Findings into actions page
How it works
- Instant PDF download after checkout – nothing is posted to you.
- Both paper sizes included: A4 (UK/Europe) and US Letter.
- Print at home or at a print shop, as many times as you like for your own family or classroom.
- 21 pages, high-quality 300 dpi.
Personal and classroom use only. Please do not resell or share the files. Full licence inside the PDF.
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